Velvet Sugar or Velvet Advertising Ploys? Why Do People Buy and Wear Those Things?

Velvet Sugar.

Velvet Sugar.

A different unique bottle this time for the newest introduction from Bath and Body Works Signature Collection hitting the shelves just in time a few days before Christmas. It’s actually quite eye-catching with the little sprayer. I picked it up from the display and it promptly fell off the bottle. The SA told me children had been playing with it, but since the bottle was at a level of 5’10” high, I wondered how old the children were. When I tried to spray it, the atomizer had difficulty releasing the perfume. The SA admitted there was difficulty with the operation of it. I admit I can be clumsy, too. Oh well.
Imagine what sugar crystals or rock candy would smell like. That’s what Velvet Sugar is. It’s exceedingly sweet. Frankly, I can’t believe this is marketed towards adult women at such a price point. It seems much more of a fairy-tale, Disney fragrance. It’s pure candy in a bottle. Not that candy doesn’t smell good. It does. But Velvet Sugar lacks sophistication and blending of its notes.


Red velvet creme is the first note listed. What exactly is “Red velvet creme” as a note? Although a synthetic note, bear in mind, many synthetic notes are used in perfumes today.  On a search on the internet, this is  a pyramid for it.  It’s the aroma of “red velvet cake. This fragrance begins with top notes of dark chocolate, strawberry syrup, and red currant; followed by middle notes of cocoa powder, buttermilk, and sugar cane; while sitting on base notes of creamy sandalwood, Tonka bean, and vanilla extract.” Quoted from Nature’s Garden and here’s their link, a supplier that you can order it from to use it for candle-making and soap supplies:

“Sugared musk”, another note that Bath and Body Works lists, comes across as sugar without the musk. I seriously did not get any other notes in my sampling. Velvet Sugar just smells so sugary that the sweetness overtakes anything else. When I said sweet, I meant sweet. It reeks of wateriness and lacks depth. It’s pure sugar water.
Plopping the word “Velvet” in front of “Sugar” certainly is a misuse of words designed to attract buyers at the last minute before Christmas. The SA told me they didn’t have minis available for purchase, only the Eau de Parfum’s which is retailing at $39.50. Bath and Body usually rolls out a signature fragrance with an introductory trial mini, but not this time.  This one just seems too much of a commercial marketing ploy sloppily put together just in time for the holiday season. There’s just no strength to this concoction. You do the math for the lost wandering male walking into the store hitting this display first….the wonders of marketing.

Velvet Sugar can be ordered in body cream, body lotion, fragrance mist, shimmer mist, shower gel, shimmer bomb, bubble bath and Eau de Parfum from Bath and Body Work’s online site here: or purchased at their stores.

Bath and Body Works was founded in 1990 in New Albany, Ohio. The website launched in 2006. They currently operate more than 1600 stores in the United States, Canada and Kuwait. For more information, read:

Top Notes: Wild Strawberries, White Nectarine, Pear Blossom, Apple Nectar.
Middle Notes: Pink Jasmine, Golden Plum, Red Velvet Creme, Dewey Honeysuckle, Freesia.
Base Notes: Golden Amber, Vanilla, Tolu Balsam, Caramel, Baileys Cream, Sugared Musk.

If this is geared at the younger market, why do they have such a high price point? Do teens really have that much disposable income? Again, it’s the holidays when it’s rolled out. And it’s a gift purchase right now.



All works past, present and future are protected under a CCC. Creative Common License, Kaarie Blake Musings by Kaarie Blake is licensed under a Creative Common Attribution-Noncommercial-Noderivs-3.0-Unported License.


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