Why Do People Buy and Wear Those Things? Shoe Dazzle…

Shoe Dazzle, just another in the long line of shoe companies online trying to get your business. Trying to get your money. Trying to get your credit card money without your making a purchase every month.

Oh, they’ll give you a “credit” if you don’t send in that card with the “No Thank You” for the month. That credit is only good for a short time and can be revoked at their disgression. Or, if you’re sent a pair of shoes that you don’t like, there is a re-stocking fee that you must pay to Shoe Dazzle. Here’s my low-down on Shoe Dazzle and if it’s worth your time. They certainly aren’t worth my money nor will I give them my credit card just to join. Read on.

The ad, posted on many social sites, is a clickable one. Hit it and it will bring you to their site. But you’re not in yet. You have to take their survey and find out what kind of shoe shopper and shoe wearer you just might be. After all, you aren’t aware of the types of styles you like so Shoe Dazzle will do the work for you. And they do it all by showing you pictures of you guess it shoes. To make you feel even more special,  the questionnaire includes a few pictures of Hollywood stars and their styles. It asks you to choose which star you most admire, like, dress similar to, etc., so that they can better address your particular type of shoe style. By the way, if you look under those pictures, there is a disclaimer telling you that the pictures with the people (the stars) have no tie-in with Shoe Dazzle. In other words, the site is just using their faces and photos to reel you in and make it look as if these stars wear their shoes.

On to the Terms Of Service, otherwise known as TOS. It is 3,593 words. Read it carefully. Before you join. Before you give them your credit card number. Because Shoe Dazzle asks for your credit card up front. They asked for mine. Before I wanted to buy a pair of shoes. Before I was even interested in a pair of shoes or anything they might just market. They asked for my credit card number to be a member of their shoe club. 

Their privacy policy is only 2,623 words long, if you care to read through that. Should you bother, and you should if you choose to join, I quote directly from their privacy policy as of the date of this press:

  1. Information Collection.We collect information from you in several different ways on this Site. One goal in collecting personal informationfrom you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to:
    • help make this Site easier for you to use by not having to enter information more than once.
    • help you quickly find information, products, and services.
    • help us create content on this Site that is most relevant to you.
    • alert you to new information, products, and services that we offer.
    1. Registration and Ordering. Before using certain parts of this Site or ordering products, you must complete an online registration form. During registration, you will be prompted to provide to us certain personal information, including but not limited to your name, shipping and billing address(es), phone number, email address, and credit card number. In addition, we may also ask you for your country of residence, so we can comply with applicable laws and regulations, and for your gender. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and our site, and for internal marketing purposes. If we encounter a problem when processing your order, we use the personal information to contact you.”

So to offer an “efficient, meaningful and customized experience” Shoe Dazzle needs my phone number, shipping and billing address and my credit card number? They really want it all. They also ask my dress sizes too. Not that it’s any concern of theirs, since their main business is shoes, but I’m guessing they will be marketing other products as well.

I’d show you their selection of shoes, etc., but I can’t. I won’t join their club. Shoe Dazzle won’t get my credit card information from me just to join their monthly shoe club to see their selections, decide if I want a pair of shoes, maybe want a pair, maybe not, have to worry about money being removed from my account because I didn’t send in the card marked “NO THANKS” this month, and so on. I’d rather be independent and choose my own style. There’s plenty out there to select from online and in stores. Thus I couldn’t take any images of shoes to show you a good selection.

Shoe Dazzle, The Fine Print.

Shoe Dazzle, The Fine Print.

After all that’s been said about the other online shoe clubs, here’s the information for you on Shoe Dazzle. I’ve also posted the information from their Terms Of Service and Privacy Policy (excerpts) along with the customer service numbers, physical addresses and emails you can write to in the event you have any concerns with their business practices.

As I’ve said before, do you really need someone to choose your own shoes for you while taking your money from your credit card while your eyes are closed?




4 Responses to “Why Do People Buy and Wear Those Things? Shoe Dazzle…”

  1. […] Why Do People Buy and Wear Those Things? Shoe Dazzle… « Why Do … Shoe Dazzle, just another in the long line of shoe companies online trying to get your business. Trying to get your money. Trying to get your credit card money without your making a purchase every month. […]


  2. With age I have learned to read the fine print. I didn’t complete the registration because of the TOS. Went to the website because of satellite TV ad. Ad also doesn’t reference any connection with Kim Kardashian. Do we really need to help her make any more money?


  3. Thanks for linking back to my blog.
    And wow, that’s crazy. I never read those things cause they’re so long, but wow, I should start to read them.


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